According to the girls at Wildfox, the Summer collection is to be “pulled on over a bikini, drying off from the water on a tropical island, sunkissed shoulders and smelling of sunscreen & coconut oil. It is for little mermaids everywhere who believe in their own fairy tale coming true.” And, it ain’t everyday you see such a perfectly executed shoot that evokes exactly what it aims to. Charlotte Free with her flamingo pink hair could not be more perfect. Find the collection here x