Premium hot sauce brand Tabañero is expanding into the barbecue category with the launch of Tabañero BBQ Sauce, a line infused with the brand’s signature heat and clean, bold ingredients. The introduction marks a strategic portfolio extension, building on the company’s established flavor equity while bringing its bright, drizzle-worthy character into Florida-style barbecue sauces. Inspired by the state’s Southern, Caribbean and Latin American influences, the sauces deliver lighter, tangy, more tropical profiles that distinguish them from heavier, smokier regional barbecue styles, with only half the sugar of leading brands. The line consists of Original, offering sweet and smoky flavor, with a hint of Florida orange citrus; Everglades Gold, blending the flavor of Southern-style mustard barbecue with Florida citrus notes; Habanero Honey, combining real organic honey with the clean, crisp taste of habanero peppers; Apple Hickory, layering apple sweetness and subtle smoke; Smoked Pepperoncini, featuring tangy pepperoncini peppers layered with light smoke and vibrant brightness; Bourbon Black Cherry, bringing rich cherry depth and subtle bourbon notes balanced with savory warmth; and XXX, delivering fuller-bodied intensity for those who enjoy bolder heat without sacrificing balance. Like all of the brand’s products, Tabañero BBQ Sauces are made with 100% natural ingredients and contain no high- fructose corn syrup, artificial preservatives or fillers. They’re also gluten-free, kosher and vegan (except Habanero Honey). Crafted in the United States, the sauces come in Tabañero’s signature premium packaging with matte finishes, gold accents and vibrant labels designed to stand out on shelves. Each 14.5-ounce bottle has a suggested retail price of $7.49. Tabañero was founded in 2011 by South Florida entrepreneur Carl DeSantis.
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For media inquiries, please contact:
Traci Mishner
Director of Marketing, Tabañero
sales@tabanero.com
888-443-4224
