Seven-SKU line brings tropical flavors, lower sugar and clean label positioning to barbecue sauces
Tabañero, a Florida-based premium national hot sauce brand, is expanding into the barbecue category with the launch of Tabañero BBQ Sauce, a seven-flavor line infused with the brand’s signature heat and clean, bold ingredients.
The introduction marks a strategic portfolio extension, building on the company’s established flavor equity while translating its bright character into Florida-style BBQ sauces. Inspired by the state’s Southern, Caribbean, and Latin American influences, each sauce delivers a lighter, more tropical and tangy profile that sets it apart from heavier, smokier regional BBQ styles, with only half the sugar of leading brands.
Tabañero Instagram
Tabañero Facebook
For media inquiries, please contact:
Traci Mishner
Director of Marketing, Tabañero
sales@tabanero.com
888-443-4224
